Fiasco Partners

Our Services

Organizational

We are leaders. We’ve run product engineering teams at startups and big companies, and we’ve seen it all. We can handle interim management, help you design structure and process that supports you at your scale, and debug sticky people problems.

Architectural

We are crafters. We've scaled systems from prototypes up to millions of requests per second. We've built frontend, backend, and data infrastructure for some of the most well-respected companies in the industry. We can help you evolve your software reliably, from where it is today to where it needs to be tomorrow.

Analytical

We are thinkers. Our experience as founders, early employees, and executives has given us an ownership mindset and a deep understanding of the business of technology. We're your strategic partners in finding the right questions, and knowing how and when to use data to answer them.

Practical

We are builders. We are all hands-on engineers at heart, and have kept our hard skills sharp. We know how to balance doing it right, and getting it done. We can help you ship code, debug complicated problems, and mentor your team to do the same.

Our Team

Marc Hedlund

Marc has over thirty years of experience leading engineering and product teams at world-class companies. He was the first Vice-President of Engineering at Stripe, the SVP of Product Development and Engineering at Etsy, and the founder and general manager of Lucas Online (the online subsidiary of Lucasfilm). In addition, he has been VP Engineering and/or Chief Product Officer for seven other companies, and has consulted on engineering leadership for Square, Airtable, Mozilla, Glitch (acquired by Fastly), ADDI, Otter, and others. Marc also co-founded three startups of his own: Popular Power (where he was CEO), Wesabe (where he was Chief Product Officer and later CEO), and Skyliner (where he was CEO, and which was acquired by Mailchimp).

Marc is a graduate of Reed College and he lives in Berkeley, California.

Dan McKinley

Dan McKinley was a very early employee at Etsy, joining when it had fewer than 20 employees in 2007. As the first engineer promoted to Principal at the company, he was a key component in building its world-class engineering culture and scaling the team to hundreds of engineers by 2014. His work at Etsy focused on search, recommender systems, core infrastructure and operations, and data science.

Dan has been on founding teams three times, including founding Skyliner with Marc. He built the data platform at Mailchimp, and helped do the same at Stripe. Most recently, Dan was a VP of Engineering at Mozilla, leading a 150-person team across data science, SRE, services engineering, and security.

Dan is a 2002 graduate of Cornell University. He lives in Los Angeles, California.

Brad Greenlee

Brad Greenlee has over three decades of experience in professional software engineering, data engineering, and systems architecture. In over 11 years at Etsy, he was the one of the primary architects and maintainers of Etsy's streaming data pipeline, responsible for delivering billions of events/day with 99.999% uptime. He was the first or early engineer at a number of startups, and co-founded one of the first ISPs in Budapest, Hungary.

Although his focus has been on data engineering and backend systems, Brad is a true generalist engineer who has shipped products on the web, iOS, and Mac desktop.

Brad graduated from the University of Michigan. He lives in the Seattle, Washington area.

Engineering excellence, at your service.